New York, N.Y. (December 17, 2007) Building on its 33-year success as one of the premier travel management companies in the United States, Kintetsu International Express (U.S.A) Inc. announces today it has set out to increase its name recognition in 2008 by implementing a program of new marketing initiatives, beginning with the introduction of a new updated, contemporary logo design. The company’s official name will remain Kintetsu International Express, (U.S.A.) Inc.

The new logo above was designed to develop a strong branding awareness among all travelers throughout the U.S. With that in mind, Kintetsu has decided to concentrate on promoting one easily-identifiable logo; to represent the diversity of their products and clients.

In 2008, this new look will be integrated into how we greet our customers, as well as being incorporated into all our company literature, as well as being displayed prominently on our brochure covers and in our ads. "We want this new logo to become identified as 'The Good Housekeeping Seal of Approval' in travel management companies" says Frank Lee, President of KIE.

Mr. Lee continues, "We look forward to rolling out new technology and services for the new year, designed to match our exciting new look."

www.kintetsu.com