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Booking Hotel Rooms Online - NOT CHEAPER!
"Booking Hotel Rooms: Online Isn't Better for
Consumers!"
The longer that Internet travel sites exist, the bigger their bubbles burst!
Have you had clients rave to you about the hundreds of dollars they've saved
by booking hotel rooms over the Web? Well, it's now official: Hotel Web
bookings are no bargain.
J.D. Power and Associates -- the nationally known research firm that ranks
cars and hospitals and all sorts of consumer products and services -- just
issued a brand-new study that concludes the following:
Consumers who book hotel rooms online pay the same amount, on
average, as those who book by telephone or through a travel agent. In
many cases, they will actually pay a little more.
Budget hotels (EconoLodge, Days Inn, Travelodge): $64 booked online
vs. $63 booked offline
Mid-price full-service hotels (Best Western, Howard Johnson, Holiday
Inn): $85 online vs. $83 offline
Mid-price limited-service hotels (AmeriSuites, Comfort Inn, La
Quinta): $79 online vs. $77 offline
Upscale hotels (Embassy Suites, Hilton, Hyatt, Marriott): $115
online vs. $119 offline
The J.D. Power study included standard travel Web sites (Expedia,
Travelocity), auction sites (Priceline.com), hotel specialists (Hotels.com),
and the hotel chains' own Web sites.
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